Ukraine Appeal

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“I’ve got guts too.”

We are gravely concerned about the longer term impacts of this war on Ukrainian people.

Lack of nourishment and loss of one’s livelihood have the most damaging and long term consequences on human life.

Good Livelihood is a project run by PIN (People In Need) in Luhansk and Donetsk on the eastern side of the Ukraine since 2015. As agriculture is one of the main sources of livelihood in these regions, PIN works with local smallholder farmers to ensure their self-sufficiency, increase their income and contribute to better food access for local communities through increased agricultural production. PIN also gives grants to small businesses in these areas.


Malnutrition occurs when an individual’s nutrient intake fails to meet their nutrient demand. This is the reality for so many right now.

16 years ago I had the privilege of meeting Dr Steve Collins, founder of Valid Nutrition and Valid International. That began my journey into deeply understanding the relationship between food and cognitive health and more widely, the relationship with country wide economic growth.

The stark reality is that millions of children miss out on their potential because their bodies do not receive or absorb the nutrients they need in early life. Undernutrition leads to impaired cognitive capacity and increased vulnerability to disease.

We are trying hard to make a difference through the only way we know how. Through the guts of a people. The guts of a problem. 

Agriculture is one of the key sectors that PINs 'livelihoods work' focuses on.

Your Support

The cost price of each t-shirt is 10 euro. The t-shirts are made from organic cotton and are being printed sustainably in Dublin using vegan inks and recycled rain water.

Delivery costs €6.90 throughout the island of Ireland and €12.40 into the UK. If you want to support from other countries please let us know. Thank you so much. €15 from the sale of each t-shirt will go directly to People In Need for the work they are doing on the ground in the Ukraine.



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Existing research shows that in many contexts, agriculture is significantly more effective than non-agricultural sectors in reducing poverty among the poorest of the poor. Agriculture also has an excellent – though currently underutilized – potential for reducing global undernutrition. Despite these opportunities, reducing poverty and ensuring adequate food production will not be possible without overcoming the challenges faced by smallholder farmers. Some of these challenges include, for example, lack of access to markets, environmental problems such as soil degradation and climate change, and the significant gap in access to resources between men and women farmers.

PIN uses multi-sectoral programming and supports synergies with the WASH, Health and Nutrition, Education and Skills, Social Protection and Inclusion, and Governance sectors. Their evidence-based 'livelihoods and environment' programming uses in-depth contextual analysis, formative research and effective behavioral change strategies to make a real difference in the countries where they work. Geographically, improving livelihoods and environment is a programming priority for all PIN’s country offices. 

As an industry we at the happy tummy co. understand, we feel strongly about supporting the ongoing work in this area of the Ukraine.

We want to do everything we can to support the livelihood and nourishment of Ukrainian people.